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Implementing a Customer Relationship Management (CRM) system for after-sales services can be a game-changer for industrial machine builders. It allows companies to monitor their installed base, manage maintenance operations, and streamline invoicing for work and spare parts. However, successful implementation requires a strategic approach. In this article, we will explore key strategies to ensure a smooth and effective after-sales CRM implementation.

Revamp Your After Sales Business

One of the primary goals of implementing an after-sales CRM is to revamp your business operations. By leveraging a robust CRM system, you can increase your service revenue and profit margins. This is achieved through better management of maintenance tasks, efficient invoicing, and improved customer satisfaction.

With a CRM system like Fter, you can transform your after-sales business from reactive to proactive. This means moving from ad hoc tasks to scheduled and automated work orders. By doing so, you can ensure that maintenance tasks are performed on time, reducing the risk of downtime and enhancing the overall quality of service.

From Production Lines to Spare Parts

Whether you are a multi-million dollar company or a local entrepreneur, a comprehensive CRM system can cater to your needs. Fter allows you to manage everything from production lines to spare parts efficiently. This holistic approach ensures that all aspects of your after-sales service are covered, providing a seamless experience for your customers.

By turning IoT data into work orders automatically, you can predict maintenance needs and address issues before they become critical. This predictive monitoring capability helps in reducing the risk of downtime and supports informed decision-making, ultimately leading to better customer satisfaction and loyalty.

Flexible Task Design and Processing

Flexibility is key when it comes to managing after-sales services. Fter offers a range of features that allow you to design and process tasks according to your specific requirements. From automated maintenance tasks to complex business rules, you can customize the system to suit your needs.

With personalized views that display only relevant data, you can ensure that your team has access to the information they need to perform their tasks efficiently. This not only improves productivity but also enhances the overall quality of service provided to your customers.

Automated and Customizable Invoicing

Invoicing can be a time-consuming process, but with Fter, it becomes automated and customizable. The system supports a wide range of invoicing formats, allowing you to generate invoices that meet your specific requirements. This ensures that your invoicing process is both efficient and accurate.

Additionally, Fter allows you to create your own data fields and templates, making it easy to tailor the system to your unique business needs. This level of customization ensures that your invoicing process is streamlined, reducing the risk of errors and improving cash flow.

Support Features for Enhanced Quality

Fter offers a range of support features designed to enhance the quality of your after-sales services. Maintenance process modeling allows you to create detailed workflows that ensure tasks are performed to the highest standards. This not only improves the quality of service but also helps in maintaining compliance with industry regulations.

Flexible process automation with triggers, conditions, and actions ensures that your after-sales operations run smoothly. Customizable reports and dashboards provide valuable insights into your performance, helping you make informed decisions and continuously improve your services. Additionally, productized APIs for data interconnectivity ensure seamless integration with other systems, enhancing overall efficiency.


Implementing a successful after-sales CRM system requires a strategic approach. By revamping your after-sales business, managing everything from production lines to spare parts, and leveraging flexible task design and processing, you can enhance the quality of your services. Automated and customizable invoicing, along with robust support features, further ensures that your after-sales operations run smoothly and efficiently.

At Fter, we provide a comprehensive CRM solution that caters to the unique needs of industrial machine builders. By following these strategies, you can ensure a successful after-sales CRM implementation that drives growth and improves customer satisfaction.

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